I
spent 15 years in advertising as a senior account service, and company,
director.
Since 1990 I have managed my own marketing communications business from
Windsor, Melbourne.
My client base has included companies and organisations concerned with
the marketing of food products; wine
production; education;
health and nutrition; community health; pharmaceutical and healthcare
products and services; travel and accommodation; horse studs; textile
arts; photography; industry associations and the manufacturing and recycling
of steel products:
Austrade
Australian Dairy Corporation
Canned Food Information Service
Food & Nutrition Program, Victorian Dept of Health |
Gilbert Chandler
National
Steel Can Recycling Council
NSW Health Department
Public Health Association |
For
these clients I have undertaken a range of tasks which have included:
- planning
and executing strategic marketing communications
- designing,
writing and publishing online web pages, consumer newsletters and
client industry information
-
promoting web sites and driving traffic to them
- writing
and editing a range of educative materials for students and their
teachers and for health professionals
- commissioning
and briefing specialist illustrators and photographers
for a wide range of print materials and the WWW
- detailed
analysis of client commissioned research
- successful
PR/media relations campaigns.
